jds2For more than 25 years I have set out to emphasise a rigorous research based approach to investment, coupled with excellent client service. That approach worked well at Bestinvest, which I founded in 1986. It became one of the most successful companies in the sector and set standards that have now been widely adopted.

Those principles are just as valid today and form the core of the EQ philosophy. 

Aligning interests

In addition, we make every effort to align our interests with those of our clients. EQ Investors is wholly owned by our staff, which means we are not chasing targets for growth set by external shareholders. Our main objective is to win praise for service and the value we have created for clients.

We already advise thousands of clients  and have a thriving business that seeks to achieve more than just financial success. Our investment team is packed with talent and carrying out some of the best research that I’ve seen. Our financial planners are also highly qualified and well placed to help clients achieve their goals.

I’d like to invite you to become a client of EQ and to helping you achieve what you want with your money.

John Spiers
Chief Executive

Welcome to the EQ Investors home page.  We aim to impress you with our professionalism, integrity and above all by putting the needs of people ahead of our desire for short term profit.

Built to perform

Growing the value of your portfolio over the long term is our number one priority. The highly qualified EQ investment team scour the world for the best opportunities and we are of a size which allows us to be influential in markets as well as flexible enough to find the hidden gems. EQ Investors is ideally placed to deliver market leading returns to our clients.

Your money, your way

Not only do we seek to provide award winning service and performance, we also offer a range of services, all offering excellent value for money. We recognise that each client has different needs and preferences, so we aim to give you the choice of how to deal with us.

Simply EQ This is our new service offering market leading low charges, a choice of 3 investment strategies, 10 risk profiles and personal advice. It will be available for anyone with investments of at least £15,000, or able to sve £1,000 per month. Register now to receive further details.

The best people

Our culture and approach help us to attract outstanding staff who are committed to our mission to be the best in the business.

As a regulated business EQ’s client advisers and investment managers must have a minimum level of qualifications but we want to go well beyond that. We are Chartered Financial Planners and our investment managers are Chartered Financial Analysts.

The bigger picture

EQ_PIP_newsletterSustainability is a key component of our mission. For those investors who care about how and where their money is invested, EQ launched the unique Positive Impact Portfolios in 2012 and these are now also being used by a number of other investment advisers and banks.

The Positive impact Portfolios are not just about selecting investments that do good, they are also about selecting good investments.


Plain speaking

You can contact us in the way you choose at any time, confident in the knowledge you’ll get a quick response from a human who talks your language, not an automated system. When we need to talk to you, we’ll do it on your terms – never wasting your time with unnecessary information or infuriating jargon.

EQ Site Search


Summer 2015 Newsletter Summer 2015 Newsletter
PIP Spring 2015 Newsletter Spring 2015 Positive Impact Portfolios Update
Spring 2015 Newsletter Spring 2015 Newsletter

Philanthropy News

EQ Volunteering

EQ volunteeringThe EQ team spent a day building walls, digging beds and generally making good at the Galleywall Nature Reserve in Bermondsey, South London – check out our Facebook page for more details!


Fundraise for Panathlon

Limited spaces available to take part in the Royal Parks Half Marathon – see our matched giving page for more info.


Media coverage

New Model Adviser: Getting risk profiles right
Money Marketing: John Spiers on life after Bestinvest
Wealth Manager: Highs & lows of 30 years of innovation
Citywire: The Story behind the new firm
Professional Adviser: Ex-Bestinvest CEO poaches five…
International Adviser: EQ to launch top-end investment service, hires six
Jeannie Boyle – Decisions around Debt Free Retirement
Sunday Telegraph: Bestinvest founder returns.
WealthManager: The Greatest opportunity…
FTAdviser: Firing Line: John Spiers